Our story
Opulaire is a jewellery brand founded in Rotterdam in 2024.
“I always struggled to find jewellery that was affordable, stayed beautiful and still felt current. I wanted pieces that could be worn every day, styled with different outfits and kept for years.”
Our purpose is to offer a carefully curated selection of stainless steel jewellery that feels special without being overpriced. We follow the latest trends, but always look for pieces that are not available everywhere.
From a small start to something bigger
In the beginning, orders were shipped directly through our partners. As Opulaire grew, we brought the stock closer to home and started packing every order ourselves.
What started at home quickly became too big for the space. We moved into our own office, but before long, the number of orders and boxes outgrew us again.
Today, our stock is stored at a specialised fulfilment centre in Hoofddorp, close to Schiphol (Amsterdam). Their team carefully packs and ships every order, while we focus on growing Opulaire, helping our customers and finding the best new pieces.
